The Tragic Hero Victor Frankenstein

Aristotle's ideas about tragedy were recorded in his book of literary theory titled Poetics. In it, he has a great deal to say about the structure, purpose, and intended effect of tragedy. His ideas have been adopted, disputed, expanded, and discussed for several centuries now. The following is a summary of his basic ideas regarding the tragic hero: 1. The tragic hero is a character of noble stature and has greatness. This should be readily evident in the play. The character must occupy a â€Å"high† status position but must ALSO embody nobility and virtue as part of his/her innate character. 2. Though the tragic hero is pre-eminently great, he/she is not perfect. Otherwise, the rest of us–mere mortals–would be unable to identify with the tragic hero. We should see in him or her someone who is essentially like us, although perhaps elevated to a higher position in society. 3. The hero's downfall, therefore, is partially her/his own fault, the result of free choice, not of accident or villainy or some overriding, malignant fate. In fact, the tragedy is usually triggered by some error of judgment or some character flaw that contributes to the hero's lack of perfection noted above. This error of judgment or character flaw is known as hamartia and is usually translated as â€Å"tragic flaw† (although some scholars argue that this is a mistranslation). Often the character's hamartia involves hubris (which is defined as a sort of arrogant pride or over-confidence). 4. The hero's misfortunate is not wholly deserved. The punishment exceeds the crime. 5. The fall is not pure loss. There is some increase in awareness, some gain in self-knowledge, some discovery on the part of the tragic hero.. 6. Though it arouses solemn emotion, tragedy does not leave its audience in a state of depression. Aristotle argues that one function of tragedy is to arouse the â€Å"unhealthy† emotions of pity and fear and through a catharsis (which comes from watching the tragic hero's terrible fate) cleanse us of those emotions. It might be worth noting here that Greek drama was not considered â€Å"entertainment,† pure and simple; it had a communal function–to contribute to the good health of the community. This is why dramatic performances were a part of religious festivals and community celebrations.

Poetry Essay

Understanding and interpreting poetry requires a different method of reading than the method which is generally associated with prose. While a given poem, especially a lyric poem, may be literally read in a matter of minutes, the comprehension of the poem may take a lifetime. This is due to the extraordinary ability of poets to compress meanings and also develop complex and multi-layered associations of language, figurative language, image, rhyme, and even narrative within a very brief literary forms. Contemplating a poem is as much a part of experiencing it as merely reading a poem. In the hands of a talented and inspired poet, the minimal use of words and the seemingly constricted forms offered by poetry are actually platforms to convey thoughts, themes, and emotions that would find no more complete expression even if given the â€Å"larger† platform of a novel, essay, or even memoir. As an example of this multi-tiered expression that is found in good poetry, Anne Sexton’s poem, â€Å"Starry Night† provides a rich demonstration of how poetry conveys multiple meanings and associations within a minimalist form. To begin with, Sexton’s poem â€Å"The Starry Night† is an exercise in ekphrasis. Ekphrasis is a type of poem written about another art-form. Most often, in poetry, it involves painting. When writing a poems inspired by paintings, poets attempt to make language, image, and meter evoke the same emotional or thematic impact which is delivered by the visual techniques and textures of paintings. In â€Å"The Starry Night,†Anne Sexton was inspired not only by Vincent Van Goght’s painting of the same title, but by a letter the artist wrote to his brother, which contained the epigraph for Sexton’s poem: â€Å"That does not keep me from having a terrible need/of— shall I say the word— religion. Then I go/out at night to paint the stars. † By including the quotation form Van Goght above the body of her poem, Sexton accomplishes a clever bit of compression, in fact: explicating the poem’s theme before a word of the poem, proper, has a chance to even be read by the reader! This sly trick is compatible with Van Gogh’s technique in the painting â€Å"The Starry Night† which discards subtlety in favor of grandeur and obscurity in favor of explicit emotional expression. In the painting we see a night sky crowded with swirling clouds, blazing starts with burning halos and a moon which reflects each of the lunar phases in one image. All of these attributes are exaggerated, pulling the viewer into a setting of epic epiphany and emotional release. Van Goght’s sky is alive and engages the viewer relentlessly. The overall initial experience is one of being overwhelmed by the immensity of cosmic nature. Below a set of rolling hill lies a small town. The focal point of the town is the large church- steeple, which presides over the rest of the buildings. This steeple seems to anchor the town and the rest of the scene beneath the sky, suggesting that it is the religious and spiritual dialogue between humanity and the cosmos which is of the most importance, not the town itself. Similarly, Sexton begins her poem, â€Å"The town does not exist† establishing the primacy of a non-linear mode of perception, as well as setting the stage for the eventual, climactic religious epiphany. Van Gogh painted Starry Night while in an Asylum at Saint-Remy in 1889. According to many sources his behavior was erratic during this period of his life. During his youth, Van Gogh had dedicated his life to the church. Many believe that Genesis 37:9: â€Å"And he dreamed yet another dream, and told it his brethren, and said, Behold, I have dreamed a dream more; and, behold, the sun and the moon and the eleven stars made obeisance to me† greatly influenced Van Gogh’s â€Å"The Starry Night. † Sexton, too, carefully reserves the numerical symbolism of the painting in her lines: â€Å"The night boils with eleven stars. /Oh starry starry night! This is how/I want to die! † By repeating the adjective â€Å"starry,† Sexton gains the â€Å"crowded† feeling of Van Gogh’s canvas in her stanza. She grasps the â€Å"living sky† element in the following lines: â€Å"It moves. They are all alive. /Even the moon bulges in its orange irons. † The key to Sexton’s masterful ekphrasis seems to lie in her use of compressed diction: â€Å"The old unseen serpent swallows up the stars. †This, like Van Gogh’s hurried, thick brush stroked invokes a sense of both urgency and passion. Sexton’s use of the refrain â€Å"This is how I want to die! † encapsulates the theme of Van Gogh’s paining, that of religious ecstacy, by merging the erotic/death urge so common in Elizabethan poetry and here marked by an additional shading of surrealism â€Å"sucked up by that great dragon, to split/from my life with no flag. In so doing, Sexton remains true to her confessional mode, also capturing an element which is perhaps understated in Van Gogh’s original, but present nonetheless, a â€Å"confession† of deep loneliness and alienation, marked by the darker swirls of color on the painting’s peripheries and also by the lone black tree, which Sexton describes as â€Å"a drowned woman† marking for posterity her close identification with the emotional confessional and religious themes of Van Gogh’s painting. Sexton’s poem is a wonderful counterpoint to Van Gogh’s painting, a rich example of the artistic and expressive potential of transposing the themes textures and techniques from one art medium to another.

Notes On Human Resource Management Essay - 2237 Words

Surname Bista First Name Arpana Student ID 2015009711 Name of Programme Post Graduate Diploma in Business Enterprise Name of Paper GBE 805: Human Resource Management in Innovation Facilitator Fiona Tyrie Assignment # 1 Total No. of Pages 8 (Including cover) Submission Date 22/04/2015 Date received by facilitator ------------------- Date returned to student ------------------- 1. Purpose Human resource is a vital component of every organisation for their effective function and achievement of their objectives. This report includes the information regarding the needs of successful human resources in an enterprise along with the performance management system of the external business (CE Construction Pvt Ltd. Kathmandu, Nepal). The main aims of this report are to learn about the performance management system in the external environment and to implement those gained knowledge in my business. 2. Introduction Performance management is the system of an organisation to verify all employees are fully aware of their responsibilities and duties which accomplish an overall organisational mission. Performance management is â€Å"process by which the company manages its performance in line with its corporate and functional strategies and purposes.† (Bititci, Carrie and McDevitt, 1997). The sole objectives of the performance management are setting performance aims and expectations for the company,Show MoreRelatedNotes On Human Resource Management3007 Words   |  13 PagesHRM502 Human Resource Management Submitted by: Submitted to: Andrea Sloan Final Report of Holden â€Æ' EXECTIVE SUMMARY Table of Contents 1. Introduction 4 2. Layoff planning of Holden 4 2.1Downsizing 5 2.2 Alternatives to downsizing 5 2.3 Limitations 5 2.4 Benefits of downsizing for Holden 6 3. Performance management system in Holden 6 3.1 Set and regularly revise HOLDEN Directives 7 3.2 Translate Holden Directives to Goals throughout organizationRead MoreNotes On Human Resource Management Essay3593 Words   |  15 Pages633 Human Resource Management Answer (I): On the based scenario above the owner John’s situation is really similar to old or traditional human practices. In this kind of practice the people who works are the things to be managed by the people. The employees only performs only those task which are designed by the management, training team, recruitment teams or the talent management and the work evaluations are also done which are prepared or developed by HR. The old definition of HR clearly saysRead MoreHuman Resources Management (Study Notes)4758 Words   |  20 PagesPGDBM Human Resources Management Name: Anthony Koegelenberg Assignment 1: Human Resources Management Student No: 123895 Page 1 of 21 Human Resources Management Student No: 123895 Table of Contents Introduction ............................................................................................................... 3 Question 1 ................................................................................................................ 4 Answer 1 ..........................Read MoreA Short Note On Human Resource Management1160 Words   |  5 PagesTask1 - Introduction This report will firstly consist of a short profile on the term human resource management. Secondly a description of the importance of three human resource functions that are suitable for the above mentioned business in the task scenario. Also taking into account the situation of the business in the task scenario an examination of two appropriate workforce planning methods that can be used in their organisation. Then recount the ways in which the overall performance of the businessRead MoreHuman Resource Management Notes Essay example3968 Words   |  16 Pagesï » ¿MGMT 2718 Human Resource Management Notes Introduction People are our most valued resource ‘New’ emphasis on achieving organisational success through management of people HRM as the ‘organisation’s conscience’ – where workers can expect to be treated with fairness HR ‘Process’ – recruitment, selection, training and development, performance management, reward and motivation, redundancy ‘Hard’ – ‘military’ model – management as commander – dictates strategy, then HRM follows – quantitativeRead MoreA Brief Note On Human Resource Management ( Hrm ) Essay1315 Words   |  6 Pages JB Hi Fi A company always requires a good management to succeed in the long run. Management is the process of reaching organizational goals by working with and through people and other organizational resources. It is a procedure or arrangement of proceeding and related exercises. It involves and concentrates on reaching organizational goals. It reaches these goals by working with and through people and other organizational resources. Some think little of the significance of administration inRead MoreA Brief Note On International Human Resource Management1846 Words   |  8 PagesInternational Human Resource Management â€Æ' Table of Contents Introduction 3 Identification and discussion of the issues identified in the HRM 3 Issues’ regarding the employment relations impacting on the manager’s working life 5 Conclusion 6 References 7 â€Æ' Introduction Rothenberg et al. (2015) commented on the essential fact that Human Resource Department is one of the essential departments within the organization that helps in management of the entire organization in the most successful and methodicalRead MoreA Brief Note On Human Resource Management And The Philips Company2297 Words   |  10 Pages HUMAN RESOURCE MANAGEMENT (4.707) ASSIGHNMENT ON HIRING PROCESS BY SALES MANAGER SUBMITTED BY SHAMANTH GOURISH BABU STUDENT ID: 20141895 E-MAIL: shamanthg1994@gmail.com WORD COUNT QUESTION 1- 1117 STREAM - 136 SUBMITTED TO - DR. BOB BEAVE DATE: 5 June 2015 INTRODUCTION I was working in Philips Company in India as a sales manager of the different types of the product and the Philips Company was founded in 1891 by Gerard Philips his father Frederik PhilipsRead MoreHuman Resources, Strategy And Business Ethic1545 Words   |  7 PagesHuman Resources, Strategy and Business Ethic Page Break Introduction The 21st century workplace environment is established on numerous reforms and transformations in different aspects that constitute the management of human resources. Therefore, the human resource departments in different departments have adopted different approaches to managing their employees. In this regard, most businesses and organizations across the globe have adopted different concepts of strategic human resource managementRead MoreMgmt 410 Final Exam 100% Correct Answers1204 Words   |  5 PagesInformation Visit Our Website ( https://homeworklance.com/ ) Email us At: Support@homeworklance.com or lancehomework@gmail.com FINAL EXAM TOPICS/CONCEPTS WITH RELATED QUESTIONS (10) 1. Human Resource Management and Strategic Planning – Identify and describe the Functions for Human Resources Management Define the concept Strategy Planning within HRM? 1. Describe and give an example for the following functions: 1. Employment 2. Compensation †¢ Benefits 1. Employee Relations 2. Training/Development

Religion and Science Need Each Other - 935 Words

â€Å"Science without religion is lame, religion without science is blind.† This famous quote was spoken by a man even more famous for his scientific works in the fields of physics and mathematics. Albert Einstein, famous scientist, is found here stating that without religion science is, essentially, useless. Surely it is impossible for a man so accomplished in the scientific field to seriously consider the possibility of God? Certainly, we live in a time where there has been much condemnation and ridicule of the idea of faith by scientists such as Dawkins and Atkins, but does that mean that these two world views are incompatible? Although I really respect the work of both of those great biologists in my view, faith and science are definitely compatible. It is in no doubt that science is an excellent tool to exploit and explore the universe. It is the ability to work out how things work is undeniable. However, there are seemingly, things which science cannot answer. Namely the question of â€Å"Why?†. Science has made staggering discoveries into how the universe came about and the way in which it formed, even down to the purpose for feelings such as fear. But for all the ground breaking discoveries into how the universe was made, it simply cannot answer why the universe came into existence into first place. A question religion seems to answer. If we are to stay with subject of creation, we find many places in which it seems that science and faith not only seem to be presentShow MoreRelatedCommon Threads Throughout Judaism, Christianity, and Islam1233 Words   |  5 Pagesmonotheistic religions of Judaism, Christianity, and Islam have over many thousands of years established many traditions and beliefs. Many of these are from their respective book of scripture such as the Bible, Torah, or Qu’ran. Others are from the interpretation of the religions over the many years from their leaders and the generational stories that have been passed down. Many of these can be seen as quite similar between the religions, but others can be considered unique to each one of themRead MoreThe Relationship Between Science and Religion Essay1387 Words   |  6 Pagesrelationship between science and religion has been debated for many years. With strong personal opinions and beliefs, it is not surprising that no progress has been mad e in this argument. In my opinion, I feel as though religion and science have to be related in some way. There is no possible way people can separate two things that attempt to prove the same facts. My belief is that a metaphorical bridge has to be formed to connect the two. Personally, I feel as though science can be a complimentRead MoreScience and Religion Essays808 Words   |  4 PagesScience and religion have always been in conflict with one another because they each represent complete opposite ideals, science is about how nature controls how the universe works and religion is about how God controls how the universe works. In the five models on science and religion I believe that Conflict best describes the relationship between the two. Conflict tells how either science is completely right and religion is wrong or the other way around and that religion and science are completelyRead More The Harvest In A Spiritual Journey: Jane Goodalls In The Forest Of Gombe1404 Words   |  6 Pages Religion and science are the two biggest forces to affect humans in a brief and truth. The end of science is beginning of the religion. Science is studying of material, which is researching the truth, and it must be partitioned to knowledge and theory. Religion is maintaining peoples hearts. The purpose of religion is also studying the truth, but it more focus on the life and experience. Jane Goodall is the author of In The Forest Of Gombe. In her article, lookingRead MoreThe Relations between Science and Religion Essay1630 Words   |  7 Pagesbetween science and religion. Humans are servant of God who descended to earth as its inhabitants. Humans are creatures of God are given the advantage of reasonable than other creatures. With that human minds can do more than any other creature. At the beginning of its creation, only human beings who do not know anything and therefore people need a hint for his life. Humans need a guideline in order to survive life in the world and in the hereafter. Guideline for humans is religion. Religion is aRead MoreWhy Science and Religion Can and Must Coexist Essay1507 Words   |  7 PagesThroughout history, religion and science have been in constant conflict with each other. The arrest and excommunication of astronomer Galileo1 for teaching that the earth is flat and revolves around the sun is just one example of this conflict. Many religious leaders2 and scientists3 today believe that science and religion are fundamentally different and will always contradict each other. But with what reason? Religion has always tried to answer our questions in an instinctual way, based on emotionsRead MoreSimilarities And Differences Of Science And Religion1585 Words   |  7 PagesZamora Gabriela Professor: R. Stringer Friday English 101 Class 12/05/14 Similarities and Differences of Science and Religion Where do we come from? Why are we here? And What is our purpose are questions that many of us ask ourselves sometime. During the debate on, Does Science Refutes God?, it is well seen that science can overthrow the credibility of God because science has a lot of relevant studies and conclusions, but it certainly does not refute God. It is clearly seen that shermer and KrauzeRead MoreEssay on Reconciliation between Science and Religion865 Words   |  4 Pagespersonal philosophy of science still believes that science and religion go together (Quote #1 to 3). Human beings obtain wisdom and abilities from religion to understand the phenomena through science application to investigate the phenomena. While religion can cultivate a human beings’ sense of morality and humanity, it can also guide scientists when they conduct research that runs the risk of going beyond humane standards. However, after a semester, different views of religion are included in the currentRead MoreThe Relat ionship between Science and Religion755 Words   |  4 Pages　　The Relationship between Science and Religion 　　The relationship between science and religion will be analyzed in the following three aspects: conflict, compartmentalization and complementariness. 　　Conflict 　　An essential question on our own existence is bound to evoke our curiosity: where did we come from? Charles Darwin, in his theory of evolution, believed that human being was evolved from apes. However, the Genesis in Bible considered that human was created by God. Undoubtedly, it is impossibleRead MoreSearching for the Origin of Life Essay880 Words   |  4 Pagessimple answer was almost left behind. Religion has science to blame for its loss of complete power of the people. Perhaps this is why the religious society is so unwilling to find a happy median. Although that is completely understandable, science did embarrassingly undermine their entire belief system, or did it? A growing number of people from each belief system are beginning to understand that science and religion depend upon each other to give the best answer available

The Topic Of Fate Of Ancient Greece During The Golden Age

The Topic of Fate in Ancient Greece During the Golden Age The Golden Age of Athens started with the final defeat of Persia in 479 B.C. and the formation of the Delian League in 478 B.C. With the defeat of Persia came a period of prosperity for Athens, a time of great political advancements and many reforms to daily life. Around 461 B.C., a former general named Perikles became the dominant politician of Athens. During his reign (461-429 B.C.) he made Athens a strong and imperialistic city-state, one that forced their allies to remain in the Delian League. Sparta, who had left the league shortly after the defeat of the Persians, had created their own league, the Peloponnesian League. The two leagues signed the Thirty Years Treaty, which stated that the two leagues may not fight for thirty years. Athens went against the treaty by helping a city-state who was in the other league. Athens and Sparta declare war against one another shortly after. Homer s Illiad and Sophocles Oedipus Tyrannos had an effect on the citizens of Athens in the respect of fate. In both classics, fate is considered unavoidable and ultimately inevitable. The topic of fate during this time is an important topic to Athenians because they fear that a battle against the Peloponnesian League is inevitable, just like Achilles fate to die in Troy, or Oedipus fate to kill his father and marry his mother. In the Athenian perspective, fate is written in stone, and what is fated will happen. In Homer sShow MoreRelated Is Virgils Aenied an anti-war poem? Essay2377 Words   |  10 Pagesas to flaunt Virgil’s literary ability and smooth use of language. Aeneas’ account is for descriptive and informative purposes. Book two is essential in linking the foundation of Rome back to Troy and is also able to link Rome to what much of the Ancient World believed was the greatest war of all time. Virgil’s handling of the Trojan War does create sympathy for his protagonist but is not intended to criticise the act of war in general. nbsp;nbsp;nbsp;nbsp;nbsp;The two opposing attitudes toRead MoreIs Virgils Aenied an Anti-War Poem?2421 Words   |  10 Pagesas to flaunt Virgils literary ability and smooth use of language. Aeneas account is for descriptive and informative purposes. Book two is essential in linking the foundation of Rome back to Troy and is also able to link Rome to what much of the Ancient World believed was the greatest war of all time. Virgils handling of the Trojan War does create sympathy for his protagonist but is not intended to criticise the act of war in general. The two opposing attitudes to war in the ‘Aeneid are personifiedRead MoreBroken Family3761 Words   |  16 Pagesphilosopher. Credited as one of the founders of Western philosophy, he is an enigmatic figure known chiefly through the accounts of later classical writers, Wikipedia â€Å"Personal background† Born: 469 BC, Athens, Greece Died:399 BC, Athens, Greece Full name: Socrates Nationality: Greek Era: Ancient philosophy Region: Western philosophy School: Classical Greek Main interests: Epistemology, ethics Notable idea: SocraticMethod, Socratic irony Influenced: Most subsequent Western philosophy; more specificallyRead Morehistory of philosophy5031 Words   |  21 Pagesby  editing it.  (April 2013) Philosophy Philosophers Aestheticians Epistemologists Ethicists Logicians Metaphysicians Social and political philosophers Traditions Analytic Continental Eastern Islamic Platonic Scholastic Periods Ancient Medieval Modern Contemporary Literature Aesthetics Epistemology Ethics Logic Metaphysics Political philosophy Branches Aesthetics Epistemology Ethics Logic Metaphysics Political philosophy Social philosophy Lists Index Outline Read MoreMoral Lessons in Antigone3823 Words   |  16 Pagesaround four hundred forty B.C.E, in the height of the golden age of Greece. Theater was then, as it is now, a medium through which to implicate the outlooks of its writer and to examine moral issues, whilst providing entertainment. The subjects discussed through theater were often deeply rooted in the dialogue of the characters in the plays and struck the chords of the audience such that enlightenment could take place, and in that day and age this purpose was valued. Each episode and stasimon wasRead MoreA General Comparison between the Senate of Ancient Rome and the Senate of the United States4115 Words   |  17 Pagesï » ¿ A General Comparison between the Senate of Ancient Rome and the Senate of the United States Research Class 16th August 2012 Outline I. Introduction Thesis statement: It is known to most that Western countries are on the rule of parliamentary democracy. We also know that Western countries inherited their political system from the ancient Greeks and Romans, especially the Roman political system. It has shaped western parliamentary systemRead MoreSRS11105471 Words   |  22 Pageswhy you believe the world is the way it is (Are human treated equally? Are men more important than women?) also it deals with religion and culture.   Example of Axiology and Cosmology: Abortion, both Axiology and Cosmology will never agree on that topic. It is different of how you view things. (Is it a life from the day it start, or is it a life after the 8th week, etc)   Metaphor: A direct comparison between two things (Adam is a turkey, which means Adam is so stupid) they are culture bounds.   Read MoreEssay on The Odyssey21353 Words   |  86 PagesThe Odyssey Set in ancient Greece, The Odyssey is about the hero Odysseus long-awaited return from the Trojan War to his homeland, Ithaca, after ten years of wandering. The current action of The Odyssey occupies the last six weeks of the ten years, and the narrative includes many places - Olympus, Ithaca, Pylos, Pherae, Sparta, Ogygia, and Scheria. In Books 9-12, Odysseus narrates the story of his travels in the years after the fall of Troy, and this narrative includes other far-flungRead MoreA Picatrix Miscellany52019 Words   |  209 Pagesimpose a logical order on the illogicality of the book. Book I In the preface, after some autobiographical material, the author gives his reason for writing the work, which is to shed light on the nature of magic, a secret closely guarded by the ancient philosophers. He adds a summary of the contents of his four books (pp.1-3). This is replaced, in some manuscripts, by a detailed list of contents, arranged by chapter, of which a translation will be found on pp. lxxvi-lxxviii of the present volumeRead MoreGp Essay Mainpoints24643 Words   |  99 Pagescontain everything. Editors sometimes forced to truncate minor pieces of information. Internet resources easily trounce their counterparts as cost is low. E.g. Wikipedia or Instructables offer in-depth guides and resources over an incredible range of topic †¢ Easily edited rather than reprinted (e.g. Wikipedia freely create and edit info): completely dynamic resource, constantly evolving, updating, self-correcting, improving Not everyone has access to the Internet to begin with †¢ Computers, mobile

Tourism And Hospitality Marketing

Question: Discuss about theTourism And Hospitality Marketing. Answer: Introduction: The essay is about understanding the experience economy and the importance of experience in the tourism industry. The essay will highlight personal understanding on the same topic. Tourism industry has been recognized as the fastest growing industry and possibly the worlds largest industry. Every person went on a tour with a desire to bring lots of memories with them. If the marketers effectively were able to mark certain instances in the mind of the tourists by the means of their marketing, it can be said that the company has been able to make an experiential marketing (Berry, Carbone and Haeckel, 2002). Targeting the increasing impact of tourism activities, major companies are using famous tourists destinations to target more people and make their advertising and marketing successful. Nature of Experience Economy: As argued by Lashley (2008), experience economy states about orchestrate memorable for the customers when memory itself became the product. A better experience can even change the value of transformation and offers other values to participate such as education. However, recent tourism activities have opened wider horizon for multi-national companies to use the popular tourism destination as the correct place to attract more consumers and create a bond with them. Taking this perspective in mind, I have noticed that marketers are using the growing impact of technology and virtual reality to render more experiences among the visitors. There have been introduction of theme based restaurants and hotels with the intension of making it memorable to the visitors. Innovative and new approaches to attract people happen to be the most successful way to create an impact on the mind of the consumers (Knutson and Beck 2003). Importance of Experience in Tourism and Hospitality: With my experience, I can say that the impact of hospitality service has been increasing among the companies and the companies have been using it as a platform for their marketing. Companies like Nike, Tigerwoods are often fond to conduct road shows to directly reach people and create an impact on their mind. Their approach has been successful and has been able to build the necessary connection with the people that they targeted. It is my personal observation that when people go for a tour, they hope to carry with them lots of experiences and memories. Tourism policies make it pivotal to complete the experience of the tourists right from the beginning of the journey until they leave they leave the place and reach their home. Marketers can use any of the platforms to endorse their product and mark an impression on the tourists. I have understood that, if something attracting or unusual happen in the tour, then it is bound to put impact on the tourists. Therefore, it can be said that a personal interaction or providing an opportunity for social interaction would help to attract more consumers. Therefore, it is expected that the companies have to come up with such marketing that it will create a direct impact on the mind of the consumers. If hospitality has to be taken into account, it can be said that the way a person is treated and the experience that the person gains in his or her life retain in their memory. Therefore, if a marketing concept is targeted by a means of hospitality or personal service, then it is bound to create impact on the mind of the targeted people. Concept of Experiential Marketing and its Applicability in Tourism and Hospitality: I have gained a lot of knowledge about the concept of experiential marketing with my personal experience. The main concept behind experiential marketing is to create a bond between the consumer and the company by the means of attracting them in a fun and memorable experience. The only motive of the brands behind experiential marketing is to associate consumers with emotions with the brand. It was clear in my perception, that if a brand is able to stir the emotion of the consumers, they are more likely to associate with the brand. Every major companies like Samsung, Facebook, Disney Channel, Adidas and other never ending list of companies have been using tourism as a platform for their marketing. I have noticed that marketing and tourism help to attract each other since a long time. The role of marketing has been increasing with the increase of the importance of tourism. With the increasing sports activities happening around the world such as Olympic, World Cup, it has become easier for the marketers to attract more consumers for the sake of their marketing. Aiming people during their tourism activities can be fruitful if correct approaches are made with better innovative techniques. I have noticed many companies to use experiential marketing. For example, in 2012 London Olympics, Samsung created a brand experience at various destinations around London. The Company targeted places like Canary Wharf, One New Change, Broadgate and Heathrow. It was at that time that Samsung launched Galaxy S3 and Galaxy Note. The Olympic Games became a great platform for the Company to endorse their product and attract more consumers (wsj.com 2016). The approach made by the Company was that the visitors could play with the Samsung Olympic Games apps or take photos that would be made customized. The company even offered a free Samsung phone to the winners. All these activities are bond to attract people towards the brand, create an emotional bonding, and thus help in experiential marketing. Doc McStuffins, a Disney Channel TV show targeted children and created an experiential marketing where girls were involved for check-ups. The marketing was hugely successful and it was able to attract 8,000 children to participate in the marketing process. Conclusion: With the increase in tourism activities, experiential marketing has been gaining importance. Marketers are mainly targeting mega events and famous tourists destinations to reach out maximum consumers and fulfill their target of marketing. This type of marketing is gaining huge importance and has become an important part of marketing for various companies. Even a small cue can put impact on the mind of the people and make the experiential marketing successful. With my personal experience, it can be said that experiential marketing is gaining momentum and marketers are not leaving a single instance to market their product or service among the target consumers. References: Berry, L. L., Carbone, L. P., and Haeckel, S. H. 2002. Managing the Total Customer Experience. MIT Sloan Management Review, 43(3), 85-89. Knutson, B.J. and Beck, J. A. 2003. Identifying the dimensions of the experience construct: Development of the model. Journal of Quality Assurance in Hospitality and Tourism, 4(3/4), 23-35. Lashley, C. 2008. Marketing hospitality and tourism experiences. In H. Oh A. Pizam (Eds.), Handbook of Hospitality Marketing Management (pp. 552). Oxford, UK: Butterworth-Heinemann. Morgan, M. and Xu, F. 2010. Student travel experiences: Memories and Dreams. In N. Scott, E. Laws, and P. Boksberger (eds.). Marketing of Tourism Experiences (pp. 118-138). London: Routledge. Scott, N. Laws, E., and Boksberger, P. 2010. The marketing of hospitality and leisure experiences. In N. Scott, E. Laws, and P. Boksberger (eds.). Marketing of Tourism Experiences (pp. 1-12). London: Routledge. Uriely, N. 2005. The Tourist Experience. Annals of Tourism Research, 32(1), 199-216. Volo, S. (2010). Conceptualizing experience: A tourist based approach. In N. Scott, E. Laws, and Boksberger. Ed. Marketing of Tourism Experiences. London: Routledge. wsj.com, 2016, Samsung Explains Why Its Betting on Experiential Marketing, Available at: https://www.wsj.com/articles/samsung-explains-why-its-betting-on-experiential-marketing-1469649268 [Accessed on: 22-8-2016]

The mob stood before the gates that could lead them to inner chambers Essay Example For Students

The mob stood before the gates that could lead them to inner chambers Essay The mob stood before the gates that could lead them to inner chambers. They stood there, unsure what to do. No one could have predicted such a success in the matter of weeks. When the revolution had started, there were only a couple of them while the major part of population preferred not to risk, but now they were where they wanted to be à ¢Ã¢â€š ¬Ã¢â‚¬Å" the Palace, the heart of empire. Although thousands of them have ruthlessly died in the beginning without a single doubt about their aim, the crucial point in the whole affair was now when no one could say what will happen next. The choice was either to stand till the end or to flee following the dump cry that was in everyone`s head. We will write a custom essay on The mob stood before the gates that could lead them to inner chambers specifically for you for only $16.38 $13.9/page Order now Suddenly a crow appeared on the scene. She descended right in the middle of the gates watching thousands and thousands of people standing in front of her feet. And the people watched her back but for them it wasn`t a crow but the messenger of God. In solemn bow they fall on the ground. The crow, uneasy after such a drastic change, was about to fly away when she suddenly noticed a glint of something silver in the crowd. Avid for the shining metal, she jumped into the air and flew towards her aim. When there was a couple of meters left the man, who was wearing the silver chain around his head, decided to see what was the messenger doing. The distance was too short to make a maneuver and the crow let her talons out and used the man`s forehead to push herself away from him. The man stood perplexed for only a second and then he decided to seize the opportunity. He rose up and shouted so loud that every single man could hear his voice. I was blessed by God! I will lead you by his will! » he shouted waiting for the reaction. At first there was a grave silence but then the people broke out into cheerful cries and laughing. The morale was revived and they were ready to stand till the end. Orders followed and soon the siege equipment was build from the wood of the nearby forest, weapons distributed and people organised. Some men brought an ancient throne made of wood which they had found somewhere and the new made saint continued to issue orders from there. The crow was sitting in it`s nest. The day was unexpectedly loudly, in her opinion. She had almost fled from the forest when the men broke out into Forward on the Palace. In few hours after this all the people finally became quite and she was about to sleep but the silent whispers The Emperor is dead prevented it. Finally, she decided to go and find a dinner as the men wouldn`t let her sleep anyway. She didn`t care that the ruler of over a half of the World was dead, nor that the life would change so  obviously that even animals would be affected. The only thing she cared about was her dinner.