The Acoustic Phonetics English Language Essay

The Acoustic Phonetics English Language Essay The chapter Vowels, acoustics events with a relatively open vocal tract deals with the examination of the various acoustic properties that can result when the vocal tract is in relatively open configuration. The chapter discusses primarily the sounds produced when the narrowest point in the vocal tract is not sufficiently constricted for modes of vibration for which the average airflow is not large enough to cause a significant pressure drop at the constriction. This configuration is normally associated with vowel sounds. The author explains formant bandwidths for vowels by describing the vocal tract as a pole or a tube and when this has no branches or cross modes and the source of sound is a volume velocity source at the glottis, the transfer function to the volume velocity at the mouth opening is an all pole function. When the shape of the vocal tract is changed due to the position of the body of the tongue or any other structure the frequency at the glottis also changes. at occasi ons there are acoustic losses in the vocal tract and these are due to various reasons such as vocal tract walls, viscosity, heat conduction and radiation. The author has used a graph to explain the acoustic loss caused by these factors, and it also measures the frequency. The data in the graph was obtained from sweep-tone measurements, in which estimates of the transfer function were made by applying a transducer to the neck surface and measuring the sound pressure radiated from the mouth using a sinusoidal source. The glottis were closed when the measurements were made. From the graph it is under stood that there is a difference in frequency between male and female and radiation casuses the most of acoustic loss. The two figures also show the average values of the bandwidths of the first three formants for several vowel configurations were 54 , 65, 70 Hz respectively, with the first formant band varying from 39 to73 Hz for different vowels. In the high frequency range above about 2 000 Hz , a major contributor to the bandwidth is acoustic loss is radiation but there is also considerable variability in the format bandwidths at these frequencies depending primarily on the size of the mouth opening and the cavity affiliation of first format frequency. High vowels: A number of acoustic, physiological and auditory factors combine to define a category of vowels that are produced with a high tongue body position and a low first formant frequency. The impedance of vacal tract walls contributes to stability of first format, the tongue surface in the lateral direction can be shaped to produce a stable acoustic output (atleast tongued body positions) that is insensitive to the degree of contraction for the muscles controlling tongue height and the auditory responses to sound with a low with a low f1 appears to have distinctive properties. Front back distinction We find a common acoustic consequence of front back displacements of the tongue body independent of tongue height. Forward movement of the tongue body causes an increase of the second formant-frequency to maximum value consistent to the types of constrictions that are possible for the different tongue heights. This maximum value is higher for the high vowels than for the low vowels. For the highest tongue body position, and, to some extent for the intermediate position, the third and fourth formants combine with the second to produce a center of gravity of the higher frequency spectral prominence that is higher than F2. front vowels then are always characterized by a broad minimum or empty space in the spectrum in the mid frequency between F1 and F2. For a back tongued body, on the other hand ,F2 is displaced to value that is maximally low and close to F1 for a proper selection of the tongue body position. In the case of the non low vowels, a value of F2 that is lowest and closest to F1 and can be reached by rounding the lips. An acoustic consequence of an F2 value that is low is low and close to F1 is that the amplitudes of higher frequency peaks in the spectrum are low relative to the amplitudes of F1 and F2 peaks and probably do not play a significant role in determining vowel quality. Electeomyographic data show a sharp distinction in the muscle activity involved in producing front and back vowels. Data reported by Baer et al. show that all back vowels exhibit activity of the stylogloccus muscle, which is oriented to displace the tongue body backward and upward. This muscle is specially active for non low back vowels. Front vowels on the other hand, show no activity of the stylogloccus muscle. A neutral vowel is defined as a vowel produced by a vocal tract configuration that has uniform cross-sectional area along its entire length. Whilst no vowel articulation can actually meet this requirement accurately, the vowel in heard and some productions of schwa can approximate this configuration. For such vowels, and only for such vowels, the vocal tract can be treated mathematically as a single uniform tube closed at one end (the glottis) and open at the other (the lips) for the purposes of calculating the resonances of the vocal tract. The acoustics of vowels are fairly well understood. The different vowel qualities are realized in acoustic analyses of vowels by the relative values of the formants, acoustic resonances of the vocal tract which show up as dark bands on a spectrogram. The vocal tract acts as a resonant cavity, and the position of the jaw, lips, and tongue affect the parameters of the resonant cavity, resulting in different formant values. The acoustics of vowels c an be visualized using spectrograms, which display the acoustic energy at each frequency, and how this changes with time. The first formant, abbreviated F1, corresponds to vowel openness (vowel height). Open vowels have high F1 frequencies while close vowels have low F1 frequencies, as can be seen at right: The [i] and [u] have similar low first formants, whereas [É‘] has a higher formant. The second formant, F2, corresponds to vowel frontness. Back vowels have low F2 frequencies while front vowels have high F2 frequencies. This is very clear at right, where the front vowel [i] has a much higher F2 frequency than the other two vowels. However, in open vowels the high F1 frequency forces a rise in the F2 frequency as well, so an alternative measure of frontness is the difference between the first and second formants. For this reason, some people prefer to plot as F1 vs. F2 F1. (This dimension is usually called backness rather than frontness, but the term backness can be counterintuitive when discussing formants.) In the third edition of his textbook, Peter Ladefoged recommended use of plots of F1 against F2 F1 to represent vowel quality. [4] However, in the fourth edition, he changed to adopt a simple plot of F1 against F2, [5] and this simple plot of F1 against F2 was maintained for the fifth (and final) edition of the book. [6] Katrina Hayward compares the two types of plots and concludes that plotting of F1 against F2 F1 is not very satisfactory because of its effect on the placing of the central vowels, [7] so she also recommends use of a simple plot of F1 against F2. In fact, this kind of plot of F1 against F2 has been used by analysts to show the quality of the vowels in a wide range of languages, including RP British English, [8] [9] the Queens English, [10] American English, [11] Singapore English, [12] Brunei English, [13] North Frisian, [14] Turkish Kabardian, [15] and various indigenous Australian languages. [16]Rounding is generally realized by a complex relationship between F2 and F3 that tends to reinforce vowel backness. One effect of this is that back vowels are most commonly rounded while front vowels are most commonly unrounded; another is that rounded vowels tend to plot to the right of unrounded vowels in vowel charts. That is, there is a reason for plotting vowel pairs the way they are. The usual description of vowels in respect to their phonetic quality requires the linguist to locate them within a so-called vowel space, apparently articulatory in nature, and having three dimensions labeled high-low (or close-open), front-back, and unrounded-rounded. The first two are coordinates of tongue with associated jaw position, while the third specifies the posture of the lips. It is recognized that vowels can vary qualitatively in ways that this three-dimensional space does not account for. So, for example, vowels may differ in degree of nasalization, and they may be rhotacized or r-colored. Moreover, it is recognized that while this vowel space serves important functions within the community of linguists, both the two measures of tongue position and the one for the lips inadequately identify those aspects of vocal tract shapes that are primarily responsible for the distinctive phonetic qualities of vowels (Ladefoged 1971). With all this said, it remains true enough that a lmost any vowel pair of different qualities can be described as occupying different positions with the space. Someone hearing two vowels in sequence and detecting a quality difference will presumably also be able to diagnose the nature of the articulatory shift executed in going from one vowel to the other. Esophageal talkers may have reduced intelligibility due to both time domain and frequency domain variability. The unpredictable nature of esophageal speech can cause problems when automatic procedures are used in applications such as long-distance telephone messages. The current study compared a standard coding algorithm (LPC-10e) with a novel approach to determining voiced periods (vocal tract area functions) in the speech of esophageal talkers. The results of the study showed that the sentences synthesized with the vocal tract area function algorithm were more intelligible than those synthesized with the standard LPC-10e algorithm. Supplemental information, such as vocal tract area functions, may be useful in determining voiced epochs when variability in vocal parameters is high. In the last 40 years, many vocal pedagogy authors have written about the need for appropriate vowel modification. Modification involves shading vowels with respect to the location of vowel formants, so that the sung pitch or one of its harmonics receives an acoustical boost by being near a formant. The goals of such modification include a unified quality throughout the entire range, smoother transitions between registers, enhanced dynamic range and control and improved intelligibility. Elite singers, whether they consciously recognize they are modifying vowels or not, become experts at making subtle changes in vowels as they sing, or they do not have consistent careers. Modification concepts which have been widely accepted are summarized below: Although there is a strong correlation between voice classification and formant frequencies, due to subtle articulation and anatomical differences, formant frequencies are unique to each individual. The amount of modification needed varies with the size of the voice, the weight of the voice, the duration of the note being considered, the dynamic level, and how the note in question is approached. Sensitive singers report that the amount of modification they need may vary daily and also during the day, depending on how much they have warmed up. Vowel formants are frequency bands, not one specific pitch. Precise tuning of each note in a piece is not very practical nor is it acoustically beneficial. During a rapid passage, a singer may not have enough time to adjust for optimal resonance on each vowel on each note; moving on to the next note in the passage smoothly is a greater priority than exact tuning of each tone. Males and females tune differently. In general, males seek to match harmonics above the fundamental to a formant, while females, especially in the upper voice, tend to reinforce the fundamental itself by matching it to the first or lowest formant. Several general rules for modifying vowels exist (as summarized by Titze): (a) formant frequencies lower uniformly by lengthening the vocal tract (either by lowering the larynx or protruding the lips or some combination of both); (b) formant frequencies are lowered uniformly by lip rounding and raised by lip spreading; (c) fronting and arching the tongue lowers the first formant and raises the second formant, while backing and lowering the tongue raises the first formant and lowers the second formant; (d) opening the jaw raises the first formant and lowers the second formant. Vocal fold vibration for voicing is achieved by the combined efforts of muscular tension, tissue elasticity and aerodynamic forces. The vocal folds are initially drawn together by the activities of the various laryngeal adductor muscles. As the folds come together the velocity of air passing through the glottis increases which results in a pressure drop between the medial edges of the folds (Bernoulli effect) causing them to be sucked together. Pressure then builds up below the closed glottis until the folds are forced apart and the cycle repeats (Van den Berg, 1958; 1968). One necessary condition of voicing is that subglottal pressure exceeds supraglottal pressure (the transglottal pressure difference) (Ohala, 1983; Sawashima and Hirose, 1983). The activity of the larynx during phonation causes the airstream flowing out of the lungs to be broken up into a rapid series of puffs due to the opening and closing of the vocal folds . Each burst of compressed air escapes through the glottis at high speed and collides with the column of air inside the vocal tract. This causes an acoustic shock wave which is propagated to the outside. The spectrum of the periodic glottal waveform is a line spectrum comprising harmonics which occur at multiples of the fundamental frequency. According to theoretical calculations (Fant, 1960; Rosenberg 1971), the glottal tone for normal phonation has a spectrum that falls off at about 12dB per octave. Other phonation types, as described by Laver (1980), display different glottal tone characteristics. Vowel sounds are most frequently described with reference to their formant characteristics which provide an indication of the resonance positions and hence the articulatory shape for the vowel production. Early speech perception studies (Delattre, Liberman, Cooper and Gerstman, 1952; Miller, 1953) showed that the frequencies of first three formants were the most important cues to vowel identification. These findings have been supported by several subsequent analyses (Fox, 1985, Kewley-Port and Atal, 1989; Klein, Plomp and Pols, 1970; Rackerd and Verbrugge, 1985; Shepard, 1972; Terbeek, 1977). The first formant has been shown to be associated with the auditory quality of height and the second formant with the auditory impression of the front/back dimension, or, more correctly, degree of constriction and point of maximal constriction . Ladefoged, De Clerk, Lindau and Papà §un (1972) remind us that degree of lip opening, or protrusion, pharyngeal width and larynx height also contribute to modifications of acoustic output. Lindblom and Sundberg (1971) found that all formants were lowered by lip rounding but that for palatal configurations, F3 was particularly affected. Hà ¶gberg (1995) also found that lip area was an important factor in the determination of F3 for the front vowels. When the first two formants are plotted on axes with certain directional and scaling characteristics, the vowel relationships closely resembles the traditional auditory vowel map . Such vowel spaces, with axes F1 and F2, rely on the concept of the vowel target which is the part of the vowel least influenced by its surrounding phonetic context. The vowel target is where the articulators, and therefore the formants, are moving the least and is referred to as the steady-state component of the vowel. The target is considered to be either a point in the time course of the vowel or else a section of time during which the vowel position remains stable. A single point is often used to provide an estimate of the target position, and for most vowels this can be assumed to be approximately mid way though the nucleus . Several authors have noted the problems inherent in the target theory for vowels citing the difficulties often encountered in establishing steady state components by eye or by automatic extraction procedures (Benguerel and McFadden, 1989; Nearey and Assmann, 1986). Van Son and Pols (1990), however, examined five different methods of identifying vowel targets and found that the use of the different methods made little difference to the results of their experiments. The conventional method of depicting the F1/F2 does not adequately represent the multi-dimensional nature of vowel quality. Delattre et al. (1952) showed that the third formant influenced listeners judgements of vowel quality and more recent experiments have determined that the higher formants have a combined influence on vowel perception. The combined upper formant is referred to as F2 prime (F2) (Bladon, 1983; Bladon and Fant, 1978; Carlson, Fant and Ganstrom, 1975; Paliwal, Lindsay and Ainsworth, 1983). Delattre et al. (1952) suggested that the ear averages formants that are close together. Carlson, Ganstrom and Fant (1970) tested this hypothesis for Swedish vowels concluding that all vowels could be effectively synthesised using two formant approximations. Chistovich and colleagues found that formant averaging or integration occurred only if two formants were situated within a critical distance of 3 to 3.5 bark (Chistovich and Lublinskaya, 1979 and Chistovich, Sheikin and Lublins kaya, 1979). More recent studies have examined global spectral features suggesting that the F3 F2 difference is a more accurate way of identifying vowel frontedness. Syrdal and Gopal (1986) have shown that the separation between back and front vowels is more closely linked to the F3 F2 difference than the F2 F1 difference. It is important to recognise, however, that F3 and F4 vary more than F1 and F2 as a result of speaker characteristics whereas they are relatively stable across vowel categories in contrast to F1 and F2 which vary greatly as a result of vowel quality. The higher formants are therefore less effective carriers of phonetic information than the lower formants (Harrington and Cassidy, 1999). Vowels can be described in terms of the centre frequencies of the first three formants at the vowel target (or targets for diphthongs). Vowel duration and other dynamic spectral information contribute to a more complete description but the extent of this contribution remains unclear. Contextual environment as well as suprasegmental factors plays an important role in the ultimate realisation of the vowel phoneme and so such characteristics must be carefully controlled in phonetic research. Physiological differences between speakers also affect vowel characteristics and such effects must be accounted for in phonetic research and minimised if necessary. One method of minimising physiological effects is to use one of the many normalisation procedures available to reduce variance but care must always be taken when manipulating data to ensure that phonetic accuracy is preserved. The question of sex specific articulations remains open as researchers have been unable to adequately model male to female vowel behaviour. Acoustic data provides an accessible means for hypothesising about articulatory behaviour and it is customary, in phonetic discussions of vowel characteristics, to use articulatory labels to refer to auditory and acoustic properties (Ladefoged and Maddieson, 1990). Articulatory discussions provide convenient global labels for describing acoustic effects, however, specific articulatory detail should not be ascribed to acoustic vowel data.

The Tragic Hero Victor Frankenstein

Aristotle's ideas about tragedy were recorded in his book of literary theory titled Poetics. In it, he has a great deal to say about the structure, purpose, and intended effect of tragedy. His ideas have been adopted, disputed, expanded, and discussed for several centuries now. The following is a summary of his basic ideas regarding the tragic hero: 1. The tragic hero is a character of noble stature and has greatness. This should be readily evident in the play. The character must occupy a â€Å"high† status position but must ALSO embody nobility and virtue as part of his/her innate character. 2. Though the tragic hero is pre-eminently great, he/she is not perfect. Otherwise, the rest of us–mere mortals–would be unable to identify with the tragic hero. We should see in him or her someone who is essentially like us, although perhaps elevated to a higher position in society. 3. The hero's downfall, therefore, is partially her/his own fault, the result of free choice, not of accident or villainy or some overriding, malignant fate. In fact, the tragedy is usually triggered by some error of judgment or some character flaw that contributes to the hero's lack of perfection noted above. This error of judgment or character flaw is known as hamartia and is usually translated as â€Å"tragic flaw† (although some scholars argue that this is a mistranslation). Often the character's hamartia involves hubris (which is defined as a sort of arrogant pride or over-confidence). 4. The hero's misfortunate is not wholly deserved. The punishment exceeds the crime. 5. The fall is not pure loss. There is some increase in awareness, some gain in self-knowledge, some discovery on the part of the tragic hero.. 6. Though it arouses solemn emotion, tragedy does not leave its audience in a state of depression. Aristotle argues that one function of tragedy is to arouse the â€Å"unhealthy† emotions of pity and fear and through a catharsis (which comes from watching the tragic hero's terrible fate) cleanse us of those emotions. It might be worth noting here that Greek drama was not considered â€Å"entertainment,† pure and simple; it had a communal function–to contribute to the good health of the community. This is why dramatic performances were a part of religious festivals and community celebrations.

Poetry Essay

Understanding and interpreting poetry requires a different method of reading than the method which is generally associated with prose. While a given poem, especially a lyric poem, may be literally read in a matter of minutes, the comprehension of the poem may take a lifetime. This is due to the extraordinary ability of poets to compress meanings and also develop complex and multi-layered associations of language, figurative language, image, rhyme, and even narrative within a very brief literary forms. Contemplating a poem is as much a part of experiencing it as merely reading a poem. In the hands of a talented and inspired poet, the minimal use of words and the seemingly constricted forms offered by poetry are actually platforms to convey thoughts, themes, and emotions that would find no more complete expression even if given the â€Å"larger† platform of a novel, essay, or even memoir. As an example of this multi-tiered expression that is found in good poetry, Anne Sexton’s poem, â€Å"Starry Night† provides a rich demonstration of how poetry conveys multiple meanings and associations within a minimalist form. To begin with, Sexton’s poem â€Å"The Starry Night† is an exercise in ekphrasis. Ekphrasis is a type of poem written about another art-form. Most often, in poetry, it involves painting. When writing a poems inspired by paintings, poets attempt to make language, image, and meter evoke the same emotional or thematic impact which is delivered by the visual techniques and textures of paintings. In â€Å"The Starry Night,†Anne Sexton was inspired not only by Vincent Van Goght’s painting of the same title, but by a letter the artist wrote to his brother, which contained the epigraph for Sexton’s poem: â€Å"That does not keep me from having a terrible need/of— shall I say the word— religion. Then I go/out at night to paint the stars. † By including the quotation form Van Goght above the body of her poem, Sexton accomplishes a clever bit of compression, in fact: explicating the poem’s theme before a word of the poem, proper, has a chance to even be read by the reader! This sly trick is compatible with Van Gogh’s technique in the painting â€Å"The Starry Night† which discards subtlety in favor of grandeur and obscurity in favor of explicit emotional expression. In the painting we see a night sky crowded with swirling clouds, blazing starts with burning halos and a moon which reflects each of the lunar phases in one image. All of these attributes are exaggerated, pulling the viewer into a setting of epic epiphany and emotional release. Van Goght’s sky is alive and engages the viewer relentlessly. The overall initial experience is one of being overwhelmed by the immensity of cosmic nature. Below a set of rolling hill lies a small town. The focal point of the town is the large church- steeple, which presides over the rest of the buildings. This steeple seems to anchor the town and the rest of the scene beneath the sky, suggesting that it is the religious and spiritual dialogue between humanity and the cosmos which is of the most importance, not the town itself. Similarly, Sexton begins her poem, â€Å"The town does not exist† establishing the primacy of a non-linear mode of perception, as well as setting the stage for the eventual, climactic religious epiphany. Van Gogh painted Starry Night while in an Asylum at Saint-Remy in 1889. According to many sources his behavior was erratic during this period of his life. During his youth, Van Gogh had dedicated his life to the church. Many believe that Genesis 37:9: â€Å"And he dreamed yet another dream, and told it his brethren, and said, Behold, I have dreamed a dream more; and, behold, the sun and the moon and the eleven stars made obeisance to me† greatly influenced Van Gogh’s â€Å"The Starry Night. † Sexton, too, carefully reserves the numerical symbolism of the painting in her lines: â€Å"The night boils with eleven stars. /Oh starry starry night! This is how/I want to die! † By repeating the adjective â€Å"starry,† Sexton gains the â€Å"crowded† feeling of Van Gogh’s canvas in her stanza. She grasps the â€Å"living sky† element in the following lines: â€Å"It moves. They are all alive. /Even the moon bulges in its orange irons. † The key to Sexton’s masterful ekphrasis seems to lie in her use of compressed diction: â€Å"The old unseen serpent swallows up the stars. †This, like Van Gogh’s hurried, thick brush stroked invokes a sense of both urgency and passion. Sexton’s use of the refrain â€Å"This is how I want to die! † encapsulates the theme of Van Gogh’s paining, that of religious ecstacy, by merging the erotic/death urge so common in Elizabethan poetry and here marked by an additional shading of surrealism â€Å"sucked up by that great dragon, to split/from my life with no flag. In so doing, Sexton remains true to her confessional mode, also capturing an element which is perhaps understated in Van Gogh’s original, but present nonetheless, a â€Å"confession† of deep loneliness and alienation, marked by the darker swirls of color on the painting’s peripheries and also by the lone black tree, which Sexton describes as â€Å"a drowned woman† marking for posterity her close identification with the emotional confessional and religious themes of Van Gogh’s painting. Sexton’s poem is a wonderful counterpoint to Van Gogh’s painting, a rich example of the artistic and expressive potential of transposing the themes textures and techniques from one art medium to another.

Notes On Human Resource Management Essay - 2237 Words

Surname Bista First Name Arpana Student ID 2015009711 Name of Programme Post Graduate Diploma in Business Enterprise Name of Paper GBE 805: Human Resource Management in Innovation Facilitator Fiona Tyrie Assignment # 1 Total No. of Pages 8 (Including cover) Submission Date 22/04/2015 Date received by facilitator ------------------- Date returned to student ------------------- 1. Purpose Human resource is a vital component of every organisation for their effective function and achievement of their objectives. This report includes the information regarding the needs of successful human resources in an enterprise along with the performance management system of the external business (CE Construction Pvt Ltd. Kathmandu, Nepal). The main aims of this report are to learn about the performance management system in the external environment and to implement those gained knowledge in my business. 2. 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Religion and Science Need Each Other - 935 Words

â€Å"Science without religion is lame, religion without science is blind.† This famous quote was spoken by a man even more famous for his scientific works in the fields of physics and mathematics. Albert Einstein, famous scientist, is found here stating that without religion science is, essentially, useless. Surely it is impossible for a man so accomplished in the scientific field to seriously consider the possibility of God? Certainly, we live in a time where there has been much condemnation and ridicule of the idea of faith by scientists such as Dawkins and Atkins, but does that mean that these two world views are incompatible? Although I really respect the work of both of those great biologists in my view, faith and science are definitely compatible. It is in no doubt that science is an excellent tool to exploit and explore the universe. It is the ability to work out how things work is undeniable. However, there are seemingly, things which science cannot answer. 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The Topic Of Fate Of Ancient Greece During The Golden Age

The Topic of Fate in Ancient Greece During the Golden Age The Golden Age of Athens started with the final defeat of Persia in 479 B.C. and the formation of the Delian League in 478 B.C. With the defeat of Persia came a period of prosperity for Athens, a time of great political advancements and many reforms to daily life. Around 461 B.C., a former general named Perikles became the dominant politician of Athens. During his reign (461-429 B.C.) he made Athens a strong and imperialistic city-state, one that forced their allies to remain in the Delian League. Sparta, who had left the league shortly after the defeat of the Persians, had created their own league, the Peloponnesian League. The two leagues signed the Thirty Years Treaty, which stated that the two leagues may not fight for thirty years. Athens went against the treaty by helping a city-state who was in the other league. Athens and Sparta declare war against one another shortly after. Homer s Illiad and Sophocles Oedipus Tyrannos had an effect on the citizens of Athens in the respect of fate. In both classics, fate is considered unavoidable and ultimately inevitable. The topic of fate during this time is an important topic to Athenians because they fear that a battle against the Peloponnesian League is inevitable, just like Achilles fate to die in Troy, or Oedipus fate to kill his father and marry his mother. In the Athenian perspective, fate is written in stone, and what is fated will happen. In Homer sShow MoreRelated Is Virgils Aenied an anti-war poem? Essay2377 Words   |  10 Pagesas to flaunt Virgil’s literary ability and smooth use of language. Aeneas’ account is for descriptive and informative purposes. Book two is essential in linking the foundation of Rome back to Troy and is also able to link Rome to what much of the Ancient World believed was the greatest war of all time. 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Tourism And Hospitality Marketing

Question: Discuss about theTourism And Hospitality Marketing. Answer: Introduction: The essay is about understanding the experience economy and the importance of experience in the tourism industry. The essay will highlight personal understanding on the same topic. Tourism industry has been recognized as the fastest growing industry and possibly the worlds largest industry. Every person went on a tour with a desire to bring lots of memories with them. If the marketers effectively were able to mark certain instances in the mind of the tourists by the means of their marketing, it can be said that the company has been able to make an experiential marketing (Berry, Carbone and Haeckel, 2002). Targeting the increasing impact of tourism activities, major companies are using famous tourists destinations to target more people and make their advertising and marketing successful. Nature of Experience Economy: As argued by Lashley (2008), experience economy states about orchestrate memorable for the customers when memory itself became the product. A better experience can even change the value of transformation and offers other values to participate such as education. However, recent tourism activities have opened wider horizon for multi-national companies to use the popular tourism destination as the correct place to attract more consumers and create a bond with them. Taking this perspective in mind, I have noticed that marketers are using the growing impact of technology and virtual reality to render more experiences among the visitors. There have been introduction of theme based restaurants and hotels with the intension of making it memorable to the visitors. Innovative and new approaches to attract people happen to be the most successful way to create an impact on the mind of the consumers (Knutson and Beck 2003). Importance of Experience in Tourism and Hospitality: With my experience, I can say that the impact of hospitality service has been increasing among the companies and the companies have been using it as a platform for their marketing. Companies like Nike, Tigerwoods are often fond to conduct road shows to directly reach people and create an impact on their mind. Their approach has been successful and has been able to build the necessary connection with the people that they targeted. It is my personal observation that when people go for a tour, they hope to carry with them lots of experiences and memories. Tourism policies make it pivotal to complete the experience of the tourists right from the beginning of the journey until they leave they leave the place and reach their home. Marketers can use any of the platforms to endorse their product and mark an impression on the tourists. I have understood that, if something attracting or unusual happen in the tour, then it is bound to put impact on the tourists. Therefore, it can be said that a personal interaction or providing an opportunity for social interaction would help to attract more consumers. Therefore, it is expected that the companies have to come up with such marketing that it will create a direct impact on the mind of the consumers. If hospitality has to be taken into account, it can be said that the way a person is treated and the experience that the person gains in his or her life retain in their memory. Therefore, if a marketing concept is targeted by a means of hospitality or personal service, then it is bound to create impact on the mind of the targeted people. Concept of Experiential Marketing and its Applicability in Tourism and Hospitality: I have gained a lot of knowledge about the concept of experiential marketing with my personal experience. The main concept behind experiential marketing is to create a bond between the consumer and the company by the means of attracting them in a fun and memorable experience. The only motive of the brands behind experiential marketing is to associate consumers with emotions with the brand. It was clear in my perception, that if a brand is able to stir the emotion of the consumers, they are more likely to associate with the brand. Every major companies like Samsung, Facebook, Disney Channel, Adidas and other never ending list of companies have been using tourism as a platform for their marketing. I have noticed that marketing and tourism help to attract each other since a long time. The role of marketing has been increasing with the increase of the importance of tourism. With the increasing sports activities happening around the world such as Olympic, World Cup, it has become easier for the marketers to attract more consumers for the sake of their marketing. Aiming people during their tourism activities can be fruitful if correct approaches are made with better innovative techniques. I have noticed many companies to use experiential marketing. For example, in 2012 London Olympics, Samsung created a brand experience at various destinations around London. The Company targeted places like Canary Wharf, One New Change, Broadgate and Heathrow. It was at that time that Samsung launched Galaxy S3 and Galaxy Note. The Olympic Games became a great platform for the Company to endorse their product and attract more consumers (wsj.com 2016). The approach made by the Company was that the visitors could play with the Samsung Olympic Games apps or take photos that would be made customized. The company even offered a free Samsung phone to the winners. All these activities are bond to attract people towards the brand, create an emotional bonding, and thus help in experiential marketing. Doc McStuffins, a Disney Channel TV show targeted children and created an experiential marketing where girls were involved for check-ups. The marketing was hugely successful and it was able to attract 8,000 children to participate in the marketing process. Conclusion: With the increase in tourism activities, experiential marketing has been gaining importance. Marketers are mainly targeting mega events and famous tourists destinations to reach out maximum consumers and fulfill their target of marketing. This type of marketing is gaining huge importance and has become an important part of marketing for various companies. Even a small cue can put impact on the mind of the people and make the experiential marketing successful. With my personal experience, it can be said that experiential marketing is gaining momentum and marketers are not leaving a single instance to market their product or service among the target consumers. References: Berry, L. L., Carbone, L. P., and Haeckel, S. H. 2002. Managing the Total Customer Experience. MIT Sloan Management Review, 43(3), 85-89. Knutson, B.J. and Beck, J. A. 2003. Identifying the dimensions of the experience construct: Development of the model. Journal of Quality Assurance in Hospitality and Tourism, 4(3/4), 23-35. Lashley, C. 2008. Marketing hospitality and tourism experiences. In H. Oh A. Pizam (Eds.), Handbook of Hospitality Marketing Management (pp. 552). Oxford, UK: Butterworth-Heinemann. Morgan, M. and Xu, F. 2010. Student travel experiences: Memories and Dreams. In N. Scott, E. Laws, and P. Boksberger (eds.). Marketing of Tourism Experiences (pp. 118-138). London: Routledge. Scott, N. Laws, E., and Boksberger, P. 2010. The marketing of hospitality and leisure experiences. In N. Scott, E. Laws, and P. Boksberger (eds.). Marketing of Tourism Experiences (pp. 1-12). London: Routledge. Uriely, N. 2005. The Tourist Experience. Annals of Tourism Research, 32(1), 199-216. Volo, S. (2010). Conceptualizing experience: A tourist based approach. In N. Scott, E. Laws, and Boksberger. Ed. Marketing of Tourism Experiences. London: Routledge. wsj.com, 2016, Samsung Explains Why Its Betting on Experiential Marketing, Available at: https://www.wsj.com/articles/samsung-explains-why-its-betting-on-experiential-marketing-1469649268 [Accessed on: 22-8-2016]